In 2013,Fortaleza had a meeting with Urban Art. The 1st Festival Concreto arrives promoting experiences, colors and shapes become the talk on the streets, an experience at every corner.A look at the walls and dreams of urban poetry that may come true. It´s the beginning of an urban culture of exchange between local, national and international artists coming from 7 countries of the Americas and Europe. They have the challenge of making art all around the city. Exhibits , interventions, workshops and talks were held. Techniques and languages like Muralism, Graffiti , Music and Dance all used the city as their main canvas and stage. The activities were held simultaneously in different parts of the city, they congregated communities and generations in one single event. All functions were free and they involved 117 artists from Brazil and abroad, that together produced 40 intervention points, 12 videos, 2 seminars,2 exhibits , 8 concerts, 1 live painting session by São Paulo artist Beatriz Flor,and 1 special performance by the Baião Ilustrado Group. The Festival Concreto on its opening edition, transformed the Ceará State capital into an “outdoor art museum.” Among the artists who came for the Festival:Mart Aire from Argentina, Borondo from Spain, Cuco , a Brazilian artist from Maranhão State and the narrative about the coming (or not) of famous artist Banksy to Ceará State. An e-mail message supposedly confirmed his attendance to the Festival. Some of the highlights of the 1st Festival Concreto, were the great paintings. Among them, a Graffiti by artist Rafael Limaverde, and another one by Ceará State artist Ioda. The Pará State artist Rodrigo Arab painted on The Farol do Mucuripe Lighthouse, a heritage-listed building. Also, interventions on the wall at the corner of Antônio Sales Avenue and Tibúrcio Cavalcante Street, at The Porto Iracema Das Artes School, and the live painting of panels located underneath the Dragão Do Mar Planetary . “The greatest act of courage here is to turn works of these proportions, into works that contribute for the improvement of quality of living in this city, works produced by those who enjoy and make urban art” says Narcélio Grud, the creator and executive producer of the event.